Peter Moore, former CEO of Xbox, Sega and EA, announced his return to the video game industry in a public message on Twitter. The announcement was well received by interested parties, fans and industry personalities. The reception may be positive, but Peter Moore has a troubled past in video games.
Not exactly the biggest news of the day, but I’m happy to announce that I’ve joined the incredibly talented team at @unity3d as Senior Vice President and General Manager of Live Sports and Entertainment. I can’t wait to reconnect with so many friends in the industry, because we’re working on some really cool stuff. There’s still…
– Peter Moore (@PeterMooreLFC) 20. January 2021
Moore came to video games as president of Sega America during the Dreamcast generation. He moved to Microsoft in the early 2000s, just before the launch of the Xbox range of home consoles. In 2007, Mr. Moore finally left Microsoft to work as a sports manager at Electronic Arts. He then left the world of video games to work as CEO of Liverpool F.C. Sports Club. His return to the video game industry could mean good or bad things for Unity.
Peter Moore is a famous supporter of microtransactions in video games. In an interview in 2012, Peter Moore, then CEO of EA, confidently stated that there would be microtransactions in every game, even if the game itself is free.
I think these microtransactions will eventually be present in all games, but the game itself or access to the game will be free.
This fits with EA’s well-documented penchant for piling microtransactions into almost every game they produce. Of course Peter Moore, as a promoter and businessman, shares this controversial view. It’s clear that Moore believed in the concept wholeheartedly, even going so far as to say that microtransactions would lead to growth in the industry and new players.
Moore has been with EA for a few years, but it’s not known if he came out of that faith. This is perhaps the biggest potential threat to Unity and any game that uses its engine. Hopefully the microtransactions won’t interfere with the game engine technology, but hey, stranger things have happened.
An uncertain past
Many have criticized Moore’s appointment the Sega in the past. He even told of his encounter at the Chicago airport with an angry security guard who chided him for giving Shenma the Xbox. Regardless of his poor opinion, Moore found a home at Microsoft in 2003.
Moore joined Microsoft’s Xbox team when it came to competing with Sony’s PlayStation 2 and Nintendo’s GameCube. He is known for his tattoos representing Halo 2 and Grand Theft Auto IV. He was considered an eccentric driver, but this was always compared to his work in electronic art.
Peter Moore was in charge of the command and capture: General 2 switches from single player mode, as in the past, to free multiplayer mode with microtransactions. Generals 2, according to Moore’s vision, has become a microtransaction trap.
Given his past, it’s hard to be optimistic about his return to video games. Still, Moore has the ability to let public opinion decide her next steps. I hope it will help the unit move the industry forward for the better.
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